Using Salesforce commerce SEO may help you achieve a higher ranking browsing engine results pages (SERPs), resulting in increased user visibility and interactions. Additionally, the robust architecture of SFCC makes it simple for businesses to optimise their websites.
For instance, in case a user looks for "buy whey protein powder", it is possible to construct a custom 404 page that displays comparable products or redirects to your product category.
1. Optimise your URLs
The Salesforce Commerce Cloud platform enables businesses to devise high-performance SEO services that boost organic traffic, increase sales and conversions, and increase gross merchandise value. The platform also facilitates the development of storefronts which are intuitive for both customers and search engines.
SFCC enables businesses to optimise their URLs by providing them with names that are distinct and easy to remember. In addition, the software assists businesses in creating distinctive permalinks and identifies duplicate URL paths.
Additionally, SFCC supports schema markups, which help se's comprehend the page's content.
2. Optimise your content
Salesforce commerce SEO (generally known as SFCC) is an web store marketing strategy that helps businesses increase organic search traffic and generate new interactions. This results within an increase in conversions and ROI as time passes.
SFCC offers ecommerce marketers and merchandisers a range of content optimisation choices for product, brand, and category pages. This includes out-of-the-box functionality for creating and administering metatag standards that are applicable to homepages, products, categories, folders, and content assets. In addition, it encourages the usage of reviews and other forms of user-generated content (UGC) to improve positions in organic serp's.
3. Optimise your product pages
One of the comprehensive ecommerce platforms for retail enterprises is Salesforce Commerce Cloud (formerly Demandware). Other CMS platforms, such as Magento and Shopify, cannot offer the same degree of customization for large enterprises as Drupal.
It also permits you to divide XML sitemap files by product, brand, or category. This allows Google to prioritise scanning your website's most essential pages.
If a page is no longer available, it is best to 301 redirect it to an identical product, parent brand, or category. Customers will no longer appear on a 404 error page.
4. Optimise your company's brand pages
Salesforce commerce SEO enables marketers and merchandisers to leverage the product-related content they publish on brand, category, and product pages. This content can help in improving organic search engine rankings and generating additional views from interested customers.
For instance, if you frequently discontinue a large number of products and do not desire to serve a generic 404 page, you can redirect those pages to similar products, parent brands, or categories (this involves development). Thus, the page's content remains pertinent for users.
5. Improve your category pages
Salesforce Commerce Cloud (or SFCC, as it is commonly referred to by seasoned e-commerce professionals) enables retailers to generate high-performance SEO services that increase organic traffic, sales, and GMV. In addition, it facilitates the development of a site architecture that's user- and search engine-friendly.
On their category pages, enterprise merchants with extensive product catalogues are vunerable to duplicate content issues. This is also true for merchandise like lights that have multiple variants. To combat this, it is vital to employ canonical URLs for the product's root page.
6. Optimise your merchandise detail pages
Salesforce commerce (formerly Demandware) is among the market's most effective ecommerce platforms. It is a preferred platform for major retail brands, and its merchandising capabilities are robust. In addition, it helps businesses streamline their reporting and analytics processes.
Utilising an educated Salesforce commerce SEO consultant to optimise your website is advised. They are able to ensure that you are employing the very best SEO practises for the business and help you in achieving top rankings.
Salesforce commerce provides retailers having an easy-to-use solution for developing high-performance SEO services that increase organic traffic, increase sales and click-through rate, and increase gross merchandise value.
8. Optimise your meta data
Salesforce Commerce Cloud (SFCC) is an eCommerce platform that simplifies the analytics of large and medium-sized enterprises. It generates new views for your business by placing it near the top of search engine results pages.
The homepage meta description is really a 160-character summarization of the content that visitors will see on your website, in fact it is crucial for encouraging clicks.
A congested homepage is a major SEO no-no. Try Jaggery Consulting selling proposition and key products in a prominent location.
9. Optimise your social media
Salesforce Commerce Cloud (or SFCC, as it is known to seasoned ecommerce professionals) is one of the market's most robust ecommerce platforms. It supports hyper-personalization, omnichannel strategies, complex data management, plus much more, rendering it the platform of choice for large retailers in the retail space.
The SEO tools in SFCC assist merchants in developing high-performance SEO service plans that increase organic traffic, sales, and gross merchandise volume. They also facilitate the development of a niche site architecture that's user- and search engine-friendly.
Optimise your testimonials
The Salesforce Commerce Cloud (formerly Demandware) platform is comprehensive and has a large ecosystem that SEO teams must navigate in order to achieve optimal performance. I can assist SEO teams in navigating this complex environment and identifying search growth opportunities. Permit me to support your SFCC SEO requirements, from keyword data to website relevance, so your team can perform the revenue growth it deserves. Start with a complimentary SFCC audit. Click here for further details.
Roller Skate Nation's organic search revenue increased after FAQs were put into their product pages.